SERENE DARWISH - MANAGING / CREATIVE DIRECTOR
Having grown up playing among flowers in her parents' florist shop, founded in 1978, Serene Darwish is now the sole owner of Alia Flowers, the premier name in the Bahrain flower market and events sector. The company boasts a solid reputation for quality, style, and innovation.
"I'm not someone to slavishly follow trends (I like taking it up a notch, though), with my tastes constantly evolving, helping us stay ahead of the game," says Serene, whose biggest challenge is living up to her late mother Alia's exacting standards. "Her beautiful essence and sensibility are still very much with us, which is very comforting, indeed. I relish not only following in her footsteps but developing the company further; always striving to be the absolute best at what we do. I love the fact that we're an old brand, but a new company."
Known for her opulent, visionary and creative approach to the business, Serene enjoys coming up with fresh ideas to propel Alia Flowers into another realm altogether, with her sought-after style what sets the company apart from the rest of the competition.
Being the market leader was the sole objective of Serene's late mother Alia, and she certainly succeeded in that endeavour! Serene, however, has skyrocketed the business into the stratosphere with her strategic vision, focusing more on embracing new and exciting ideas to move the company forward, gaining numerous accolades the way.
"I want Alia Flowers to continue building on its reputation for quality. Yes, I'm very proud of what we've managed to achieve over the years. It's enabled us to keep a few steps ahead of the competition at all times."
With an unrivalled reputation for creative excellence and quality, Serene and her team will take you on a creative journey for any event you can possibly imagine, with no dream too big and no detail too small.
Alia Flowers, the biggest and most established florist in the Kingdom of Bahrain, is not only about bright, bold, beautiful flowers/plants from Holland, Sri Lanka, Ecuador, Kenya, Thailand, New Zealand, Colombia, and India in all their amazing shapes, colours, and sizes. That's right, we create with more than flowers, having established ourselves as a bona fide business behind the blooms, having grown organically into a full-fledged company that proudly does it all. The entire space really is our final product, as we provide everything from carpentry to furniture and décor rental to event management and wedding planning.
And of course, we're also about delicious chocolates, with our renowned gourmet selection hailing from Lebanon, Greece, France, and the USA, truly mouthwatering.
Whether its stunning blooms for lavish weddings, hotels, private homes, corporate/special events or intimate family occasions, we also enjoy creating spaces of warmth and intimacy with our curated rental inventory of tableware, furniture and décor, always aiming to do things for our clients that haven't been seen before. In fact, we really enjoy pushing design past their expectations.
With over 100 staff, many who've been with us since the very beginning, we happily immerse ourselves in all things floral, both in and out of work - and the glorious things they inspire from interiors to edible treats.